Alternate Reality Games: Promotion and Participatory Culture Janes Stephanie
Alternate Reality Games: Promotion and Participatory Culture Janes Stephanie Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion,…
Specifikacia Alternate Reality Games: Promotion and Participatory Culture Janes Stephanie
Alternate Reality Games: Promotion and Participatory Culture Janes Stephanie
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.With a focus on participatory culture and the political economy of promotional communications, As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative.
Advertising and Promotion
Advertising and Promotion ISE
Playing and Reality