Algorithmic Desire: Toward a New Structuralist Theory of Social Media Flisfeder Matthew
In Algorithmic Desire, Matthew Flisfeder shows that social media is a metaphor that reveals the dominant form of contemporary ideology: neoliberal capitalism. The preeminent medium of our time, social…
Specifikacia Algorithmic Desire: Toward a New Structuralist Theory of Social Media Flisfeder Matthew
In Algorithmic Desire, Matthew Flisfeder shows that social media is a metaphor that reveals the dominant form of contemporary ideology: neoliberal capitalism. The preeminent medium of our time, social media's digital platform and algorithmic logic shape our experience of democracy, enjoyment, and desire. Weaving between critical theory and analyses of popular culture, Flisfeder uses examples from The King's Speech, Black Mirror, Gone Girl, The Circle, and Arrival to argue that social media highlights the antisocial dimensions of twenty-first-century capitalism. He counters leading critical theories of social media--such as new materialism and accelerationism--and thinkers such as Gilles Deleuze and Michel Foucault, proposing instead a new structuralist account of the ideology and metaphor of social media. Emphasizing the structural role of