Airport Marketing Halpern Nigel
Airport Marketing Halpern Nigel This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as…
Specifikacia Airport Marketing Halpern Nigel
Airport Marketing Halpern Nigel
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning, and individual elements of the airport marketing mix (product, price, distribution and promotion). Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The book integrates key elements of marketing theory with airport marketing in practice.
This new second edition has been updated to
Airport Marketing Halpern Nigel
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