Age of Fitness
Age of Fitness We live in the age of fitness. The vast majority are not engaged in competitive sport and are not trying to win any medals. Hundreds of thousands of people run marathons and millions…
Specifikacia Age of Fitness
Age of Fitness
We live in the age of fitness. The vast majority are not engaged in competitive sport and are not trying to win any medals. Hundreds of thousands of people run marathons and millions go jogging in local parks, work out in gyms, cycle, swim, or practice yoga.
Why this modern preoccupation with fitness?In this new book, J rgen Martschukat traces the roots of our modern preoccupation with fitness back to the birth of modern societies in the eighteenth century, showing how the idea of fitness was interwoven with modernity's emphasis on perpetual optimization and renewal. They just want to get fit. But it is only in the period since the 1970s, he argues, that the age of fitness truly emerged, as part and parcel of our contemporary neoliberal era.
Neoliberalism enjoins individuals to work on themselves, to cultivate themselves in body and mind. Fitness becomes a guiding principle
Age of Fitness
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