African Luxury Branding: From Soft Power to Queer Futures Iqani Mehita
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury…
Specifikacia African Luxury Branding: From Soft Power to Queer Futures Iqani Mehita
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognising the importance of African brands staking their claim in luxury, this book also problematises the role these brands play in the promotion of
African Luxury Iqani Mehita
From Panic to Power
From Poverty to Power