A Very Short, Fairly Interesting, Reasonably Cheap Book AboutInternational Marketing
A Very Short, Fairly Interesting, Reasonably Cheap Book AboutInternational Marketing Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to…
Specifikacia A Very Short, Fairly Interesting, Reasonably Cheap Book AboutInternational Marketing
A Very Short, Fairly Interesting, Reasonably Cheap Book AboutInternational Marketing
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other