A New Semiotics: An Introductory Guide for Students Sless David
A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the…
Specifikacia A New Semiotics: An Introductory Guide for Students Sless David
A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.The authors start off by asking 'What is semiotics?' and continue on a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics--Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related