A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies Jensen Klaus Bruhn
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies Jensen Klaus Bruhn Thoroughly revised and updated, this third edition integrates perspectives from the…
Specifikacia A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies Jensen Klaus Bruhn
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies Jensen Klaus Bruhn
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research.Updates to this edition include:An overview of the interrelations between networked, mass, and interpersonal communication.A new chapter on digital methods.