A Fashion Retailers Guide to Thriving in Turbulent Times Boustani Ghalia
A Fashion Retailers Guide to Thriving in Turbulent Times Boustani Ghalia By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent…
Specifikacia A Fashion Retailers Guide to Thriving in Turbulent Times Boustani Ghalia
A Fashion Retailers Guide to Thriving in Turbulent Times Boustani Ghalia
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand's success and sustainability follow specific rules, nonetheless for fashion brands. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes.
Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. But do fashion brand management rules apply in today's turbulent times? Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today's retail market and facing today's customers.
Professionals and students of fashion retailing and branding will