101 Things I Learnedr in Advertising School
101 Things I Learnedr in Advertising School Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students,…
Specifikacia 101 Things I Learnedr in Advertising School
101 Things I Learnedr in Advertising School
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends.
How did the ban on cigarette advertising create more smokers? Why should a mug in an ad be displayed with its handle to the right? Why do people fall for propaganda?
When doesn't sex sell?