Volkswagen Beetle
Volkswagen Beetle Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to…
Specifikacia Volkswagen Beetle
Volkswagen Beetle
Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the people's car which would endure. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s.
Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the Think Small And it did with nearly 22 million cars sold worldwide.