The Price Advantage
The Price Advantage A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second…
Specifikacia The Price Advantage
The Price Advantage
A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful profit lever that managers can influence. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Yet few companies approach pricing in a way that fully capitalizes on its value.
Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of
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