The Apology Impulse
WINNER: American Book Fest Best Book Award 2020 - Communications/Public RelationsWINNER: NYC Big Book Award 2020 - Marketing and Public RelationsSaying sorry is in crisis. On the other there are people and organizations who have done truly terrible things issuing much-delayed sta… Celý popis ↓
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The Apology Impulse
WINNER: American Book Fest Best Book Award 2020 - Communications/Public RelationsWINNER: NYC Big Book Award 2020 - Marketing and Public RelationsSaying sorry is in crisis. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret.We have become addicted to apologies but immune from saying sorry.In January 2018 there were 35 public apologies from high-profile organizations and individuals. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency.
Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. That's more than one per day. Alarmingly, the word 'sorry' didn't appear once.This perfectly timed book examines
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