Storytelling Edge
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Not anymore. Recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused… Celý popis ↓
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Popis Storytelling Edge
Storytelling Edge
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Not anymore. Recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people.
They're smart and they know this topic inside out (and sideways). Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." --Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. Read their book.
While I can't guarantee you'll rise to Shane and Joe's ridiculously
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