Sales Management That Works
Sales Management That Works In this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that…
Specifikacia Sales Management That Works
Sales Management That Works
In this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.Full of insider case-studies from a wide-range of companies—from startups to big orgs.Practical, clear-eyed advice, diagnostics, and how-tos.Separates fact from fiction, truth from myth about what drives a sales force to success.Research-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.Audience:Sales managers.Executives who oversee or interact with the sales function.Sales people who to understand how their selling role fits into the broader