PR Technology, Data and Insights
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and…
Specifikacia PR Technology, Data and Insights
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While building buzz or breaking through the media clutter may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they
PR Technology, Data and Insights
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Philosophy and Technology
Technology and Social Inclusion