Power of Experiments
Power of Experiments How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook recently? Chosen a movie on…
Specifikacia Power of Experiments
Power of Experiments
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook recently? Chosen a movie on Netflix? Searched for something on Google?
Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior.
In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven