Museums go International
Museums go International Museums are increasingly developing international strategies to raise their profiles outside of their home markets. This book is based on a multiple correspondence analysis…
Specifikacia Museums go International
Museums go International
Museums are increasingly developing international strategies to raise their profiles outside of their home markets. This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. How can we define this trend?
However, traditional business models for museums are currently facing challenges from a decline in public subsidies, uncertainty surrounding private donations and stagnant ticket sales. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies: one geared toward economic profitability and one geared toward the preservation of heritage. The author argues that the internationalization of museums is having an impact on the historical models and is contributing to the evolution of these