Martina Lauchengco - Loved
In today s hyper-competitive market, how a product is taken to market is at least as important as the product itself. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. It is no longer enough for marketers and product tea… Celý popis ↓
Porovnanie cien Martina Lauchengco - Loved
Popis Martina Lauchengco - Loved
Martina Lauchengco - Loved
In today s hyper-competitive market, how a product is taken to market is at least as important as the product itself. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. It is no longer enough for marketers and product teams to just announce their product is superior.
This book explains what it really takes to bring a technology product successfully to market. As a result, product marketing for tech products has never been harder...or more important. The frameworks are simple but powerful and easy to deploy.
They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply doing marketing. It takes the best of classic positioning, messaging and product marketing and
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