Market Research in Practice
Market Research in Practice Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools…
Specifikacia Market Research in Practice
Market Research in Practice
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings.Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.Now in its fourth edition, Market Research in Practice is now fully Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality.