Inside Your Customers Imagination
Customer service expert Chip Bell takes readers to the next level of customer-centric innovation--not just listening to your customers or partnering with them but cocreating products and services with them.Every organization aspires to be customer-centric, but the current approac… Celý popis ↓
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Inside Your Customers Imagination
Customer service expert Chip Bell takes readers to the next level of customer-centric innovation--not just listening to your customers or partnering with them but cocreating products and services with them.Every organization aspires to be customer-centric, but the current approach is shallow and transactional: organizations ask customers what they want and then try to give it to them. To really stay ahead of the competition, organizations have to have such a deep relationship with their customers that they can surprise them and create innovations that match their hopes and aspirations, not just their needs and expectations.This book lays out a strategy for getting customers fully integrated into the creation process. But often customers can't articulate precisely what they want.
Bell offers five secrets for what he calls Co-creative Partnerships: Curiosity--develop a
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