Illusion of Choice
The compelling new book by Richard Shotton, author of The Choice FactoryEvery day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of…
Specifikacia Illusion of Choice
The compelling new book by Richard Shotton, author of The Choice FactoryEvery day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the 171/2 most important psychological quirks that everyone in business needs to be aware of today - and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical
Illusion of Choice
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Future of an Illusion
The Spectacle of Illusion
Weapons of Choice
Elements of Choice
Niguma, Lady Of Illusion
Illusion of L'Phalcia
Empire of Illusion Hedges Chris
Weapon of Choice