Greener Marketing
***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Even after covid-19, hundreds of big… Celý popis ↓
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Greener Marketing
***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. Climate Change is back at the top of the public and political agenda.
Sustainable brands are significantly outperforming conventional ones. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. As are sustainability related stock prices.
Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends
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