Fundraising Management: Analysis, Planning and Practice Sargeant Adrian
Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising…
Specifikacia Fundraising Management: Analysis, Planning and Practice Sargeant Adrian
Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media.
Fundraising Management