Entrepreneurship as Networking
In the world of business, who you know is usually more important than what you know. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process.Traditionally, networks have been regarded as facilitators… Celý popis ↓
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Entrepreneurship as Networking
In the world of business, who you know is usually more important than what you know. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process.Traditionally, networks have been regarded as facilitators of business, but Tom Elfring, Kim Klyver, and Elco van Burg argue that networking is actually the basis of entrepreneurial action, and conversely, that entrepreneurial action is networking. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship.
They describe the key dynamics, mechanisms, and practices of In developing an "entrepreneurship as networking" model, the book addresses the persistent problems that plague the dominant "individual-opportunity" approach in entrepreneurship.
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