Developer Marketing: The Essential Guide Sauvage Nicolas

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Software developers are gaining increasing influence within every company they work for and work with. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. Engaging at C-level is no longer sufficient: the software dev… Celý popis ↓

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Popis Developer Marketing: The Essential Guide Sauvage Nicolas

Developer Marketing: The Essential Guide Sauvage Nicolas

Software developers are gaining increasing influence within every company they work for and work with. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the "textbook" for those working - or starting - in developer marketing.

The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits are donated to a worthy cause, details of which can be found on the website for the book at https: //sdata.me/dev-marketing-guide.Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most

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