Developer Marketing: The Essential Guide Sauvage Nicolas
Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in…
Specifikacia Developer Marketing: The Essential Guide Sauvage Nicolas
Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the "textbook" for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits are donated to a worthy cause, details of which can be found on the website for the book at https: //sdata.me/dev-marketing-guide.Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most
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