Designing Emotion
A firm's brands, products, and market entry communicate a wealth of emotions. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. Emotionally targeted communication and design are… Celý popis ↓
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Popis Designing Emotion
Designing Emotion
A firm's brands, products, and market entry communicate a wealth of emotions. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. Emotionally targeted communication and design are a challenge for firms and designers.
The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).
Parametre
- Výrobca
- Birkhäuser Berlin
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