Designing Emotion
Designing Emotion A firm's brands, products, and market entry communicate a wealth of emotions. This book gives them a way to overcome their insecurity based on the latest findings of research,…
Specifikacia Designing Emotion
Designing Emotion
A firm's brands, products, and market entry communicate a wealth of emotions. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. Emotionally targeted communication and design are a challenge for firms and designers.
The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).