Data Mining Techniques in CRM - Konstantinos Tsiptsis
This is an applied handbook for the application of data mining techniques in the CRM framework. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. It combines a technical and a business perspective to cover the need… Celý popis ↓
Porovnanie cien Data Mining Techniques in CRM - Konstantinos Tsiptsis
Popis Data Mining Techniques in CRM - Konstantinos Tsiptsis
Data Mining Techniques in CRM - Konstantinos Tsiptsis
This is an applied handbook for the application of data mining techniques in the CRM framework. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
By using non-technical language it guides readers through all the phases of the data mining process.
Parametre
- Výrobca
- Wiley-Blackwell
- Autor
- Konstantinos Tsiptsis
- Počet strán
- 372
- Rok vydania
- 2010
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