Data Mining Techniques in CRM - Konstantinos Tsiptsis
Data Mining Techniques in CRM - Konstantinos Tsiptsis This is an applied handbook for the application of data mining techniques in the CRM framework. It focuses on Customer Segmentation and presents…
od 86 €
Výrobca
Wiley-Blackwell
Autor
Konstantinos Tsiptsis
Počet strán
372
Rok vydania
2010
Specifikacia Data Mining Techniques in CRM - Konstantinos Tsiptsis
Data Mining Techniques in CRM - Konstantinos Tsiptsis
This is an applied handbook for the application of data mining techniques in the CRM framework. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
By using non-technical language it guides readers through all the phases of the data mining process.
Data Mining Techniques in CRM - Konstantinos Tsiptsis patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.
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