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Data Mining Techniques in CRM - Konstantinos Tsiptsis
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Data Mining Techniques in CRM - Konstantinos Tsiptsis

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking…

od 86 €
Výrobca
Wiley-Blackwell
Autor
Konstantinos Tsiptsis
Počet strán
372
Rok vydania
2010

Specifikacia Data Mining Techniques in CRM - Konstantinos Tsiptsis


This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Data Mining Techniques in CRM - Konstantinos Tsiptsis

Data Mining Techniques in CRM - Konstantinos Tsiptsis

od 86 €
Data Mining: Concepts and Techniques Han Jiawei

Data Mining: Concepts and Techniques Han Jiawei

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Data-Mining in Social Media

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Quality Aspects in Spatial Data Mining Stein Alfred

Quality Aspects in Spatial Data Mining Stein Alfred

Data Mining Techniques - Third Edition - Michael J. Berry, Gordon S. Linoff

Data Mining Techniques - Third Edition - Michael J. Berry, G...

od 50 €
Data Mining Roiger Richard J.

Data Mining Roiger Richard J.

od 80 €
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Web Data Mining - Liu Bing

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Data Mining and Machine Learning

od 76 €
Data Mining Witten Ian H.

Data Mining Witten Ian H.

od 65 €
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Spatial Data Mining Li Deren

od 58 €
Learning Data Mining with Python

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od 56 €
Python Data Mining Quick Start Guide

Python Data Mining Quick Start Guide

Predictive Modeling in Biomedical Data Mining and Analysis Roy Sudipta

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Advances in Data Mining: Applications and Theoretical Aspects Perner Petra

Advances in Data Mining: Applications and Theoretical Aspect...

Predictive Analytics, Data Mining and Big Data - Finlay Steven

Predictive Analytics, Data Mining and Big Data - Finlay Stev...

od 68 €
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