Customer Empathy Allwood Alex
Start leveraging the most under-utilised and powerful human resource in business today--Customer Empathy.Global performance reports show that current customer experience (CX) practices are failing…
Specifikacia Customer Empathy Allwood Alex
Start leveraging the most under-utilised and powerful human resource in business today--Customer Empathy.Global performance reports show that current customer experience (CX) practices are failing organisations and their customers. Promised returns of enhanced customer value, competitive differentiation and CX as a driver of sustainable growth are not being fully realised--at best, there is only incremental gain for most organisations. As it stands, customer experience management and design is overdue for radical intervention.Two time author and leading authority on Customer Experience, Alex Allwood asks why, with so many organisations investing vast amounts of energy and effort into customer experience excellence, is there at best, only incremental gain? How might we change the status quo to benefit customers, employees and businesses?Customer Empathy
Customer Empathy Allwood Alex
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