Communicating in Extreme Crises: Lessons from the Edge Tachkova Elina R.
Communicating in Extreme Crises: Lessons from the Edge Tachkova Elina R. This book is an evidence-based approach to handling common, extreme crises. These extreme crises create unique demands for…
Specifikacia Communicating in Extreme Crises: Lessons from the Edge Tachkova Elina R.
Communicating in Extreme Crises: Lessons from the Edge Tachkova Elina R.
This book is an evidence-based approach to handling common, extreme crises. These extreme crises create unique demands for crisis managers. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective.
It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply.Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. Readers do not require prior knowledge about crisis communication and crisis management as
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