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Built to Last - Jim Collins

This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision.…

od 25 €
Výrobca
Vintage Publishing
Autor
Jim Collins
Jazyk
anglické
Počet strán
342
Rok vydania
2005

Specifikacia Built to Last - Jim Collins


This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the com

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