Brand Therapy
Brand Therapy "Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada "A masterclass in one book." - Luciano Conde, CEO,…
Specifikacia Brand Therapy
Brand Therapy
"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada "A masterclass in one book." - Luciano Conde, CEO, Noventure "At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries " - Sandrine Letellier, VP Global Marketing, Smith & Nephew "I wish all our colleagues in the industry will make Brand Therapy their daily handbook." - Anne Baille, VP Strategic Marketing "It's a must read for anyone who leads or works in Brand Teams." - Craig Galloway, Associate Director International Marketing "Prof Brian Smith has condensed his 20 years of academic research into this step-by-step, brand strategy process which is tailored specifically for our unique customers and markets." - Kashif Ikram, Senior Director EMEA
Brand Therapy
Brand New Brand
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