Big Data Marketing - Lisa Arthur

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Leverage big data insights to improve customer experiences and insure business success. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Many of today's busi… Celý popis ↓

AutorLisa Arthur
Jazykanglické
Počet strán208
Rok vydania2013

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Popis Big Data Marketing - Lisa Arthur

Big Data Marketing - Lisa Arthur

Leverage big data insights to improve customer experiences and insure business success. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Using real-world examples, non Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth.

Big Data Marketing - Lisa Arthur patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

Parametre

Autor
Lisa Arthur
Jazyk
anglické
Počet strán
208
Rok vydania
2013

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