Big Data Marketing - Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Many of today's busi… Celý popis ↓
Porovnanie cien Big Data Marketing - Lisa Arthur
Popis Big Data Marketing - Lisa Arthur
Big Data Marketing - Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.
Using real-world examples, non Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth.
Parametre
- Autor
- Lisa Arthur
- Jazyk
- anglické
- Počet strán
- 208
- Rok vydania
- 2013