Big Data Analytics: Digital Marketing and Decision-Making Chaudhary Kiran
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of…
Specifikacia Big Data Analytics: Digital Marketing and Decision-Making Chaudhary Kiran
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.Chapters examining analytics for decision-making cover such topics as:Big data analytics for gathering business intelligenceData analytics and consumer behaviorThe role of big data analytics in organizational decision-makingThis book also looks at digital marketing and focuses on such areas as:The prediction of marketing by consumer analyticsWeb analytics for digital marketingSmart retailing Leveraging web analytics for optimizing digital
Big Data Analytics and Intelligence
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