Alchemy - Rory Sutherland, WH Allen
Alchemy - Rory Sutherland, WH Allen 'A breakthrough book. Why do countdown boards on platforms take away the pain of train delays? Wonderfully applicable to everything in life, and funny as hell.'…
Specifikacia Alchemy - Rory Sutherland, WH Allen
Alchemy - Rory Sutherland, WH Allen
'A breakthrough book. Why do countdown boards on platforms take away the pain of train delays? Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste?
He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically.
To be brilliant, you have to be irrational.
Alchemy - Rory Sutherland
Alchymie - Rory Sutherland
Alchemy
Alchemy
Alchemy
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Inner Alchemy
Bravo, Rory!
Watching Sutherland Edmond
Paracelsus - Alchemy