Against Creativity
Against Creativity From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. It is the spring of…
Specifikacia Against Creativity
Against Creativity
From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. It is the spring of the knowledge economy and shapes the cities we inhabit. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating.
What could possibly be wrong with this? It even defines our politics. In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold.
Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable.
And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
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