A Practical Guide to Managing Tourist Experiences Frochot Isabelle
A Practical Guide to Managing Tourist Experiences Frochot Isabelle This book provides students with a concise and practical guide that presents key understandings of the tourist experience and…
Specifikacia A Practical Guide to Managing Tourist Experiences Frochot Isabelle
A Practical Guide to Managing Tourist Experiences Frochot Isabelle
This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist's need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models.
Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in
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